---
title: [webinar] How to Measure and Communicate the Value of Process Orchestration | Camunda
description: Watch the recording and learn how to measure and present the value of process orchestration so it resonates with business stakeholders. 
image: https://page.camunda.com/hubfs/Selling-PO-with-Optimize_Featured-image_1200x628_on%20demand.png
---

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[Camunda](https://camunda.com/)

On-Demand

# No Process Without Value

 How to Measure and Communicate the Value of Process Orchestration

### Watch Recording

## What to expect

Are you struggling to convey the true value of process orchestration to your organization? Many Automation Centers of Excellence (CoEs), software developers, and process owners face this challenge when collaborating with business stakeholders on process orchestration initiatives.

To overcome this challenge, you must know how to measure and communicate the business value of process orchestration in a way that resonates with business stakeholders.

Watch the webinar recording, where we welcome process management expert Guido Fischermanns to discuss insights and share strategies for communicating business value of your process orchestration work. You’ll learn:

- Why it’s critical to measure the business value of process orchestration initiatives
- Challenges you might face when communicating with the business
- How to identify the most critical business drivers at your organization
- Best practices when defining KPIs and measuring success

## Panelists

### Victor Grund

Director, Pre-Sales, Camunda

![Victor Grund](https://page.camunda.com/hs-fs/hubfs/Screen%20Shot%202023-11-14%20at%203.14.09%20PM.png?width=500&height=510&name=Screen%20Shot%202023-11-14%20at%203.14.09%20PM.png)

 Victor has extensive experience in discussing value topics with customers during the presales phase. He also supports CoE's of existing customers in increasing adoption.

### Dr. Guido Fischermanns

Methodology Expert and Professor

![Screen Shot 2023-11-14 at 3.16.42 PM](https://page.camunda.com/hs-fs/hubfs/Screen%20Shot%202023-11-14%20at%203.16.42%20PM.png?width=469&height=490&name=Screen%20Shot%202023-11-14%20at%203.16.42%20PM.png)

 Guido is a seasoned process management veteran with a wealth of knowledge. He is the author of "Praxishandbuch Prozessmanagement," a respected resource in the field.

### Tobias Conz

Product Manager, Camunda

![Screenshot 2023-12-05 at 7.08.34 AM](https://page.camunda.com/hs-fs/hubfs/Screenshot%202023-12-05%20at%207.08.34%20AM.png?width=570&height=608&name=Screenshot%202023-12-05%20at%207.08.34%20AM.png)

 Tobias is the Product Manager responsible for Optimize, the component in the Camunda stack that provides Process Analytic and Dashboard functionality.

## Moderator

### Amy Johnston

Principal Product Marketing Manager, Camunda

![Amy Johnston](https://page.camunda.com/hs-fs/hubfs/CamundaCon.23Q3.Sep%20-%20Speaker%20Headshots/Amy-Johnston.jpg?width=300&height=300&name=Amy-Johnston.jpg)

## Ready to get started?

 Explore the platform with a demo

[Schedule a personalized demo](https://page.camunda.com/demo-request?hsLang=en)

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