Process Automation Forum Live: Retail

Recordings from April 15th, 2021

Featured Speaker:

Elmar_Abbasov_rundElmar Abbasov

BerndRuecker-Webinar-150px-1Bernd Ruecker


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Watch On-demand: Process Automation Forum Live: Retail

Learn how process automation can help improve your customers' shopping experiences.

What to expect?

Discover how to simplify, scale and track the necessary processes within retail workflow projects.

Featuring a case study from Zalando, attendees will learn how to leverage Camunda to build end-to-end processes that help their operations run more flexibly, efficiently and collaboratively.

This live, interactive event will include best practices, common automation use cases and a live demo. 

Who will be there?

  • Software Developers, Enterprise Architects, IT Executives
  • Camunda Users & Experts

Why attend?

  • Learn how to improve business agility and visibility
  • Get expert advice from Europe's largest online platform for fashion
  • Network with other peers in the retail industry

  • Automate any Process, Anywhere
    Stephan Aina, Camunda

  • Use Case Zalando: Orchestrating Sales Order processing with Camunda
    Elmar Abbasov, Senior Software Engineer, Zalando

    Zalando is Europe’s leading online platform for fashion and lifestyle. We bring head-to-toe fashion to more than 38 million active customers - clothing, footwear, accessories and beauty - and have more than 450 million visits per month. Our vision is to become the starting point for fashion for our customers.

    We use Camunda for process automation and enjoy such of its benefits as scalability, transparency and simplicity. In the presentation we focus on how we use Camunda in order to orchestrate the Sales Order process, while keeping it transparent for both engineers and domain owners. We also describe some technical challenges caused by high load requirements and explain how we have overcome them. 

  • Practical Process Automation
    Bernd Ruecker, Co-Founder & Chief Technologist, Camunda

    Modern IT architecture needs to create connected business solutions out of individual components that are decoupled and independent by design. It needs to include people as well as legacy systems but still automate processes to a high degree. And all architecture choices will influence the business agility and innovation capabilities of the whole organization. 

    In this talk, I will discuss process automation as a centerpiece to solve these challenges and enable successful digitalization. I will dive into different ways to automate processes and share some real-life stories which will give you some guidance for your own process automation endeavor. I will present a developer-friendly way to automate processes and look into the journey to introduce this in your own organization.

  • Camunda Live Demo & Camunda Optimize: Design, Implementation, Operation and Optimization of Business Processes
    Benjamin Hoffmann, Camunda
Customer Presentation

Zalando is Europe’s largest online platform for fashion and works together with more than 1,500 brand-name manufacturers. The Berlin-based company was founded in 2008 and now supplies a total of 15 European markets.

Execution of all online
orders world-wide


Since 2014 the company has used the Camunda BPM platform for the execution of its customer orders.
Camunda BPM has replaced the self-developed “process framework“ for the execution of this strategically important core process. This case study gives a detailed report of the project.

Download Case Study





Elmar Abbasov | Zalando

Bernd Ruecker

Bernd Ruecker | Camunda


Stephan Aina | Camunda


Benjamin Hoffmann | Camunda


Patrick Wittenberg | Camunda