---
title: "Process Automation Forum Live: Retail"
description: Process Automation Forums 2021 - Meet Camunda experts and practitioners and learn how a developer-driven, open-source-based approach helps you succeed with workflow and decision automation
image: https://page.camunda.com/hubfs/PAF_Template_V2_Paid_1200x628%20copy.png
---

[Skip to Content](https://page.camunda.com/process-automation-forum-live-april2021#body)

[Camunda](https://camunda.com/)

Recordings from April 15th, 2021

# Process Automation Forum Live: Retail

### Watch Now

#### **Watch On-demand: Process Automation Forum Live: Retail**

| **Learn how process automation can help improve your customers' shopping experiences.** **What to expect?** Discover how to simplify, scale and track the necessary processes within retail workflow projects. Featuring a case study from** Zalando, **attendees will learn how to leverage Camunda to build end-to-end processes that help their operations run more flexibly, efficiently and collaboratively. This live, interactive event will include best practices, common automation use cases and a live demo.  **Who will be there?** - Software Developers, Enterprise Architects, IT Executives - Camunda Users & Experts **Why attend?** - Learn how to improve business agility and visibility - Get expert advice from Europe's largest online platform for fashion - Network with other peers in the retail industry ##### **Agenda** - Automate any Process, Anywhere Stephan Aina, Camunda - Use Case Zalando: Orchestrating Sales Order processing with Camunda Elmar Abbasov, Senior Software Engineer, Zalando *Zalando is Europe’s leading online platform for fashion and lifestyle. We bring head-to-toe fashion to more than 38 million active customers - clothing, footwear, accessories and beauty - and have more than 450 million visits per month. Our vision is to become the starting point for fashion for our customers.* *We use Camunda for process automation and enjoy such of its benefits as scalability, transparency and simplicity. In the presentation we focus on how we use Camunda in order to orchestrate the Sales Order process, while keeping it transparent for both engineers and domain owners. We also describe some technical challenges caused by high load requirements and explain how we have overcome them.*  - Practical Process Automation Bernd Ruecker, Co-Founder & Chief Technologist, Camunda *Modern IT architecture needs to create connected business solutions out of individual components that are decoupled and independent by design. It needs to include people as well as legacy systems but still automate processes to a high degree. And all architecture choices will influence the business agility and innovation capabilities of the whole organization. * *In this talk, I will discuss process automation as a centerpiece to solve these challenges and enable successful digitalization. I will dive into different ways to automate processes and share some real-life stories which will give you some guidance for your own process automation endeavor. I will present a developer-friendly way to automate processes and look into the journey to introduce this in your own organization.* - Camunda Live Demo & Camunda Optimize: Design, Implementation, Operation and Optimization of Business Processes Benjamin Hoffmann, Camunda |
| --- |

[Camunda](https://camunda.com/)

- Cookie Preferences
- [Privacy Statement](https://camunda.com/legal/privacy/)
- [Terms](https://camunda.com/legal/terms/)
- [Impressum](https://camunda.com/legal/imprint/)
- [Brand](https://camunda.com/brand/)

<https://www.linkedin.com/company/camunda/> <https://stackoverflow.com/questions/tagged/camunda> <https://www.youtube.com/user/camundaVideo> <https://github.com/camunda> <https://www.facebook.com/CamundaTeam>

Camunda © 2026

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://page.camunda.com#website",
  "@type" : "Website",
  "name" : "Camunda Inc.",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : {
      "@type" : "EntryPoint",
      "urlTemplate" : "https://page.camunda.com/?site-search={search_term_string}"
    }
  },
  "publisher" : {
    "@id" : "https://page.camunda.com#organization"
  },
  "url" : "https://page.camunda.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://page.camunda.com/process-automation-forum-live-april2021#webpage",
  "@type" : "WebPage",
  "about" : {
    "@id" : "https://page.camunda.com#organization"
  },
  "dateModified" : "2024-10-01T12:0000+0000",
  "datePublished" : "2021-03-02T17:2643+0000",
  "description" : "Process Automation Forums 2021 - Meet Camunda experts and practitioners and learn how a developer-driven, open-source-based approach helps you succeed with workflow and decision automation",
  "image" : {
    "@id" : "https://page.camunda.com/process-automation-forum-live-april2021#primaryimage",
    "@type" : "ImageObject",
    "caption" : "Process Automation Forum On Demand",
    "url" : "https://f.hubspotusercontent10.net/hubfs/4513465/PAF_Template_V2_Paid_1200x628%20copy.png"
  },
  "inLanguage" : "en",
  "isPartOf" : {
    "@id" : "https://page.camunda.com#website"
  },
  "name" : "Process Automation Forum Live: Retail",
  "url" : "https://page.camunda.com/process-automation-forum-live-april2021"
}
```