---
title: Video from CamundaCon 2023 - Delivering the Best Patient Outcomes Through Value Based Healthcare
description: Video from CamundaCon 2023 - Delivering the Best Patient Outcomes Through Value Based Healthcare
image: https://page.camunda.com/hubfs/CCon-2023_On-Demand-Featured-Image_1200x627.png
---

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#### CamundaCon 2023

## Delivering the Best Patient Outcomes Through Value Based Healthcare Is Changing Pharma’s Approach to Customer Engagement

**Swaroop George, Cognizant**

Pharmaceutical companies worldwide are embracing digital transformation to improve customer experiences based on data and insights. Efficiently managing the entire process, from drug discovery to regulatory compliance, is crucial for delivering the best outcomes for patients. Collaboration with different stakeholders and adopting advanced technologies like AI and IoT allows companies to make data-driven decisions and achieve results faster. Personalization is also important, as it helps build strong relationships with customers by tailoring communication, content, and delivery based on their needs and preferences.

- ![CCon-2023-logo\_secondary-black](https://page.camunda.com/hs-fs/hubfs/CCon-2023-logo_secondary-black.png?width=250&height=252&name=CCon-2023-logo_secondary-black.png)

## Watch Presentation and Download Slides

  

[Download Slides](https://page.camunda.com/hubfs/CamundaCon-2023-Cognizant.pdf?hsLang=en)

## Speaker

### Swaroop George

Director - Integrated Process Management, Cognizant

![George Swaroop](https://page.camunda.com/hs-fs/hubfs/George%20Swaroop.jpg?width=800&height=800&name=George%20Swaroop.jpg)

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## Additional Resources

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  ### ###### [Unlock AI’s potential to orchestrate your business processes.](https://page.camunda.com/wp-ai-powered-process-orchestration?hsLang=en)
  
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  #### Camunda Compared to Alternatives
  
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